September 22, 2018Register
September 22, 2018Register
First Look Media
New York, NYApply
Sep. 5, 2018
When users are in what Nir Eyal calls “The Habit Zone,” engagement with your product is nearly automatic. The level of cognitive function required to complete a desired action is greatly decreased. If a user is familiar with the Facebook interface, switching to Snapchat, for example, requires more cognitive effort even though many aspects of…
Aug. 22, 2018
When well-written OKRs are given to teams as their new measure of progress and success, teams have to figure out what the right combination of code, copy and design will actually lead to those desired outcomes. Accordingly, OKRs will fail without product discovery. When done right, OKRs are the right alignment and goal-setting mechanism for…
Aug. 8, 2018
All metrics are proxies for real progress, and all proxies have inherent flaws and tradeoffs. Create a process that allows for quick and cheap iteration on metric design. Pick the best high-level metric that you can think of and attribute changes in the metric to a few key engineering projects, while also being willing to…
Jul. 25, 2018
Product managers face deep-rooted differences and challenges based on a myriad of factors such as company size, industry, and geography. In an interview, Brent Tworetzky, SVP of Product Management at InVision, highlights the difference between East and West coast product management and cautions that no single strategy has a monopoly on success.
Jul. 11, 2018
The primary goal of an analytics or business intelligence product is to unlock actionable insights that drive an organization’s strategic and tactical decisions. To build a successful analytics product, present the right information at the right time, make it easy for users to generate actionable insights, and develop a sound data strategy.
Jun. 27, 2018
In a recent Ted talk, Roselinde Torres, senior leader in the People & Organization practice at BCG, shared three crucial but straightforward questions leaders need to ask to thrive in the future: 1) “where are you looking to anticipate change?”, 2) “what is the diversity measure of your network?”, and 3) “are you courageous enough…
Jun. 20, 2018
When done in excess, documentation is costly. It not only drains time creating and maintaining something intended to change, it also interferes with the creation of a superior product. Documentation should be done at the beginning of a projects to codify goals, during a project, in the form of user stories, and at the end…
Jun. 13, 2018
The Director of Product and Revenue at Tinder emphasizes the need to listen to customers: not just by relying on charts and email reports, but by talking directly and honestly with actual users.