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Product Events

Fireside chat with Matt Cordio of Startup WI + Product Managers @ Popular Pays & NM

Milwaukee, WI

December 11, 2018

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Product Jobs


Product Manager – McKinsey Transformation Incubator

New York, NY


Serial Box

UX/UI Designer

New York, NY

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Recent Issues

  • Market Fit

The unsuspected danger of building good products

Oct. 10, 2018

It seems counterintuitive, but building good products is not always a good idea. This is because building a good product inevitably leads teams losing focus on the overall fit of your product within the lives of your users. The story of Comcast’s Plaxo personal assistant is illustrative: a best in class product that launched three…

  • Users

How to talk to one customer every day

Sep. 27, 2018

It’s hard to emphasize just how important it is to talk to your customers. By blocking one hour every morning to query one random user about their last experience with your product, their work, and what they struggle with, product manager Toby Urff was able to gain a 360° view of the people he builds…

  • User Experience

Getting your product into the habit zone

Sep. 5, 2018

When users are in what Nir Eyal calls “The Habit Zone,” engagement with your product is nearly automatic. The level of cognitive function required to complete a desired action is greatly decreased. If a user is familiar with the Facebook interface, switching to Snapchat, for example, requires more cognitive effort even though many aspects of…

  • Roadmapping

What happens after OKRs?

Aug. 22, 2018

When well-written OKRs are given to teams as their new measure of progress and success, teams have to figure out what the right combination of code, copy and design will actually lead to those desired outcomes. Accordingly, OKRs will fail without product discovery. When done right, OKRs are the right alignment and goal-setting mechanism for…

  • Validation

Why metrics are hard (and what to do about it)

Aug. 8, 2018

All metrics are proxies for real progress, and all proxies have inherent flaws and tradeoffs. Create a process that allows for quick and cheap iteration on metric design. Pick the best high-level metric that you can think of and attribute changes in the metric to a few key engineering projects, while also being willing to…

  • Culture

Bridging the gap: How and why product management differs from company to company

Jul. 25, 2018

Product managers face deep-rooted differences and challenges based on a myriad of factors such as company size, industry, and geography. In an interview, Brent Tworetzky, SVP of Product Management at InVision, highlights the difference between East and West coast product management and cautions that no single strategy has a monopoly on success.

  • Tips & Tactics

Training your product intuition

Jul. 11, 2018

The primary goal of an analytics or business intelligence product is to unlock actionable insights that drive an organization’s strategic and tactical decisions. To build a successful analytics product, present the right information at the right time, make it easy for users to generate actionable insights, and develop a sound data strategy.

  • Leadership

Are you asking the tough product questions?

Jun. 27, 2018

In a recent Ted talk, Roselinde Torres, senior leader in the People & Organization practice at BCG, shared three crucial but straightforward questions leaders need to ask to thrive in the future: 1) “where are you looking to anticipate change?”, 2) “what is the diversity measure of your network?”, and 3) “are you courageous enough…

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