Become a product management insider.

Much like building with blocks, product development has a handful of core principles that we violate at our own peril. The key difference, of course, is the tremendous cost of being wrong. By adhering to the following principles, you can quickly recognize when things are going astray, and, more importantly, get them back on track.

Time and time again, we see Amazon products and services perform astonishingly well in a range of industries and markets. Product leaders routinely ask us about what makes Amazon so consistently innovative. It turns out, we don’t need to look too hard to find the answer.

When it comes to product management, rookies and seasoned veterans often share one thing in common: they are responsible for successful products yet don’t have authority over individual contributors. To be effective, product managers must learn to influence, and therefore must learn to become leaders.

An engineer-turned-Facebook-PM shares her sketches and notes from reading many of the classic product management books. She provides fantastic summaries of works by authors like Clayton Christensen, Marty Cagan, and Peter Thiel.

Building a product is a cross-functional endeavor. The problem is that most product managers don’t have authority over any of the people involved in the collective effort. To be effective, product managers must align their teams by being leaders rather than commanders, and they must make careful use of the most powerful weapon in their…

Product management is one of the hottest roles in tech right now. Unfortunately, in many ways it’s been overly dramatized, leading to unrealistic standards for what a product manager can do and achieve.

Juggling prioritization, product strategy, iteration cycles, and stakeholder management is no easy task as any product manager knows. However, in spite of being pulled in all directions, can a product manager ever be too busy to talk to customers? Global best-selling author of “The Startup Owner’s Manual,” Bob Dorf, has quite a bit to say…

When LinkedIn decided to redesign their website, their intention was to simplify the user experience by borrowing familiar design constructs from Facebook. We wanted to determine if they successfully achieved the objective, so we took the liberty of conducting on-demand user research. We learned quite a bit, and have videos, data, and quotes to back…